Arfy Lane

Arfylane was created to deepen the bond between dogs and their owners, fueling shared adventures through thoughtful products and training tools. Every item is designed to support connection, making it easier for pet parents to raise happy, well-trained dogs with confidence and care.

In a saturated pet market, Arfylane worked with Mused to create a visual identity that felt both joyful and trustworthy. The identity needed to reflect Arfylane’s pet-first philosophy while capturing the warmth, quality, and deep sense of companionship at the heart of the brand.