Bean There Coffee

After three successful years, Bean There Coffee was ready to expand from Amman to Cairo, but their identity hadn’t grown with them. Known for blending self-serve coffee with a shisha twist, their brand needed to better reflect their unique vibe and resonate with their mostly female, millennial, Arabic audience.

In 2025, Mused created a visual identity that felt modern yet rooted, balancing Western café culture with Eastern rituals, refined, inviting, and unmistakably Bean There Coffee.