RentProof

RentProof is solving one of the most existential millennial problems there is today: breaking the cycle of perpetual renting by turning rental payments into a pathway for homeownership.

And yet, their original identity had a visual language that spoke to another demographic entirely.

RentProof came to Mused for edge, to create a visual identity that was as centered around fighting the good fight for a millennial audience as the RentProof solution was.

Together, we strived to create an identity centered around the honest way of living (aspirational is out), and fervent with millennial angst.