Too many brands die on the hill of aesthetics.
No visual identity to match
And if you don’t think a brand’s visual identity is important, then you’re not only in the wrong place at the wrong time, but you disagree with a fundamental truth - first impressions count.
What’s The Free Branding Movement?
On January 15th, 2025, Mused will select one lucky brand for our complete visual identity package, free of charge.
The brand is selected on the merit of their core mission or idea, and our belief in their team to deliver on this.
If selected, your brand’s visual identity will be completely free, with no strings attached, but it won't be easy. In this process, you’ll have to:
What’s Included.
The process
Step 1 : Opt In
Opt-in by simply filling in the form below.
Step 2 : Brand Creation Brief
Our brand creation brief is a compass that helps guide you through the choppy waters of building a unique brand. It's a set of questions that'll help you reflect on your brand's purpose, values, target audience, and visual identity. Filling this in at detail will help us understand your brand at depth.
Step 3: Chemistry Call
Our executive assistant Agustina will reach out to schedule a chemistry call with our Creative Director Gaby and CEO Oliver. The call will take approximately 30 mins, where we'll chat about one of your favourite topics (hopefully) - your brand.
Step 4: Selection
Applications will be reviewed and considered by our selection committee and selection will be announced via email on January 15th 2025.
And when it’s all said and done.
Faq’s
When will the winner be selected?
The winner is selected on January 15th 2025.
What kind of businesses are being taken into consideration?
Selection is based on:
1) The merit of their core mission or idea, reviewed in Step 2 - Brand Creation Brief
2) Our belief in their team to deliver on this, confirmed in Step 3 - Chemistry Call
Is there a catch or hidden cost involved in the Free Branding Movement?
No hidden fees or costs. Winner benefits from our Visual ID package, free of charge.
Are there any revisions of the branding proposed?
Our Visual ID process goes through six stages to reach project completion. Each stage includes a maximum of 2 revisions.
If I’m selected, what would you need from me to get this branding done?
The answers given in the brand creation brief gives us all the context neccesary to get strated. Once we are up and running, all we need from you is active participation in feedback and revision rounds.
Is there any confidentiality agreement in place for the information shared during the branding process?
Mused acknowledges that they may become involved with or privy to personal information related to your brand, including proprietary information, such as trade secrets, industry knowledge, andother confidential information, client names, marketing plans, project data, and financial documents. We commit to safeguarding all the aforementioned information and maintaining the confidentiality of any information acquired. However, please note that we may showcase the work completed on its website or in promotional materials. For TFBM, promotion is likely to happen throughout the process of building out the brand.