Too many brands 
die on the hill 
of aesthetics.

Great ideas.
Great teams.
Great product-market fit.

No visual identity to match

And if you don’t think a brand’s visual identity is important, then you’re not only in the wrong place at the wrong time, but you disagree with a fundamental truth - first impressions count.

Now, there are a million reasons why your branding may not be fit for purpose. 
But there’s 1 reason why that’s going to change.
MUSED.DESIGN
2024
TFBM

The free branding movement

What’s The Free Branding Movement?

On January 15th, 2025, Mused will select one lucky brand for our complete visual identity package, free of charge.

The brand is selected on the merit of their core mission or idea, and our belief in their team to deliver on this.

If selected, your brand’s visual identity will be completely free, with no strings attached, but it won't be easy. In this process, you’ll have to:

What’s Included.

RETAIL PRICE: $3,775.00 USD

YOUR PRICE: FREE

The process

Step 1 : Opt In

Opt-in by simply filling in the form below.

Step 2 : Brand Creation Brief

Our brand creation brief is a compass that helps guide you through the choppy waters of building a unique brand. It's a set of questions that'll help you reflect on your brand's purpose, values, target audience, and visual identity. Filling this in at detail will help us understand your brand at depth.

Step 3: Chemistry Call

Our executive assistant Agustina will reach out to schedule a chemistry call with our Creative Director Gaby and CEO Oliver. The call will take approximately 30 mins, where we'll chat about one of your favourite topics (hopefully) - your brand.

Step 4: Selection

Applications will be reviewed and considered by our selection committee and selection will be announced via email on January 15th 2025.

And when it’s all said and done.

You’ll join brands like:
In our shared mission: to create brands with meaning.
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Faq’s

When will the winner be selected?

The winner is selected on January 15th 2025.

What kind of businesses are being taken into consideration?

Selection is based on:
1) The merit of their core mission or idea, reviewed in Step 2 - Brand Creation Brief
2) Our belief in their team to deliver on this, confirmed in Step 3 - Chemistry Call

Is there a catch or hidden cost involved in the Free Branding Movement?

No hidden fees or costs. Winner benefits from our Visual ID package, free of charge.  

Are there any revisions of the branding proposed?

Our Visual ID process goes through six stages to reach project completion. Each stage includes a maximum of 2 revisions.  

If I’m selected, what would you need from me to get this branding done?

The answers given in the brand creation brief gives us all the context neccesary to get strated. Once we are up and running, all we need from you is active participation in feedback and revision rounds.  

Is there any confidentiality agreement in place for the information shared during the branding process?

Mused acknowledges that they may become involved with or privy to personal information related to your brand, including proprietary information, such as trade secrets, industry knowledge, andother confidential information, client names, marketing plans, project data, and financial documents. We commit to safeguarding all the aforementioned information and maintaining the confidentiality of any information acquired. However, please note that we may showcase the work completed on its website or in promotional materials. For TFBM, promotion is likely to happen throughout the process of building out the brand.

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Hear it from our Global client base

Tierra Filhiol

Founder, FLAVVRR

Outside of the beautiful work that they deliver, working with this team is by far one of the highlights of my day. Work is delivered on time, it is delivered with care, and without ego. We highly recommend working with MUSED for any company or brand department seeking a trustworthy, extremely skilled team. 10/10 experience.

Petter Masselink

Co-founder, Reflow

The MUSED team is capable of handling complex briefs and turning them into stunning designs. Having a creative partner that adapts our branding across touchpoints for the multiple needs (and languages) of our global company is valuable to us. From commercial proposals, marketing materials, and internal documents, to press releases, we can rely on Mused to provide brand-consistent, timely, and beautiful assets. Additionally, Gaby and Oliver always want to help elevate our branding and are nice and easy people to work with.

AMAY SHETH

DIRECTOR, EXCELLENT FACETS

MUSED is great at understanding our needs and translating them into an elegant design. Also, I appreciate the team's speed and how they managed to beat deadlines set. I have worked with them twice now and will continue to do so.

LORENZO BISTACCHI

Co-Founder, drshake

High quality delivery, responsive, reliable. My experience with MUSED has been absolutely excellent! I have been working with over 20 agencies in my career and MUSED is surely one of the very few I would blindly recommend.

Haley Torres

Senior Designer, 33 Threads

Gaby and the MUSED team have been a pleasure to work with. We have worked together to create various assets for DTC and B2B. The team efficiently creates beautiful designs for various print and digital projects. I highly recommend working with the Mused team!

ELS VISSER

Co-Founder & Redbull Athlete, One Island

MUSED has been instrumental in shaping One Island's brand identity, helping us stand out! Their creativity and professionalism have been invaluable, translating our vision into impactful design solutions. We appreciate their responsiveness and ability to process feedback effectively. Overall, we highly recommend Mused for their exceptional design services.

Rory Machpherson

Co-Founder, Z Lab

Really Happy. They did a great job. Would definitely work with Gaby again and recommend MUSED to others

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