We met on Gaby’s last night in Madrid. Perhaps not by coincidence, in a bar called The Latin Muse. Friend of a friend. Sitting across from each other neither of us knew how much our lives would change. After all, what could a graphic designer living in Buenos Aires and a business developer living in Madrid have in common? Three months after that night, Oliver quit his job and flew to Argentina to find out.
In diversity we
found strength
What we discovered in Argentina (aside from dulce de leche) was a wealth of talent and innovative design unnecessarily held back by borders. We noticed that strategies, products and content are increasingly engineered for global (or viral) appeal, and yet, when it comes to creating these, marketers use ethnocentric perspectives. If you hire the same type of agencies, the same consultants, the same media, how will you ever create something unique?
Digital transformation is less about technology, more about people. So what if, through collaborative technologies, we could manage a global team of talented creatives and business developers to help brands become internationally renown? Together we could inspire future-facing companies to build meaningful products and global identities. Our customers, and most importantly, our customers' customers, could get the very best of both worlds.