Those who tell stories rule the world.
Brand identity defines what your brand stands for: its values, its voice, its presence. It shapes consumer connection and whether a brand fades into the noise or becomes a cultural force.
What’s Included
Brand Identity Brief
Naming (Trademark & Domain Considerations)
Tagline
Mission, Vision, Purpose & Customer Statements
Origin Story
Persona & Personality
Voice & Tone (with Claude Copy Agent Setup)
Custom Communication Guidelines
Ten Rounds of Feedback
Two Brand Consulting Sessions
Brand IDs can be taken as a complete package or built line by line. If you already have a name, a story, or a set of statements you’re happy with, we scope around what exists.
Give your clarity a culture
How Brand IDs are combined with Visual IDs.
Briefing:
Phase 1: Brand Identity & Brand Creation Briefs
Phase 2: Naming & Creative Direction Document
Production:
Phase 3: Tagline, Statements, Origin Story, Logo, Isotype & Logo Variations
Phase 4: Persona, Personality, Voice & Tone, Colour Palette, Typography Selection & Brand Applications
Phase 5: Photography Direction & Brand Imagery
Application:
Phase 6: Marketing Collateral
Phase 7: Custom Brand & Communication Guidelines
Phase 8: Asset Exchange & Claude Copy Agent Setup