The Artchive
Our Articles
January 15, 2025
THE FREE BRANDING MOVEMENT WINNER
The Free Branding Movement Winner is announced.
How (not) to kill a designer.
Get the most out of any creative team.
What kind of people build good brands?
Assembling a team to build a brand is like assembling the Avengers.
Should I source my inspiration locally or globally?
WARNING - This is going to sound obnoxious.
December 5, 2022
The curious case of grandfluencers.
How being yourself is the ultimate influencer positioning.
March 3, 2023
The Happiest App in the World's Billion-dollar Marketing Strategy.
Calm's billion-dollar success stems from combining wellness-focused branding, SEO-driven content, strategic mobile app advertising, and celebrity partnerships to dominate the mental health space.
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