THE FREE BRANDING MOVEMENT WINNER

**THE FREE BRANDING MOVEMENT WINNER**

‍

- Deep Work Club -

‍

We’re thrilled to announce Deep Work as the winner of a full visual identity, courtesy of Mused.  

‍

We launched The Free Branding Movement initiative on October 24’ and it’s been remarkable to speak to incredible founders across Europe and the US about their missions.

‍

It’s really encouraging to see so many bright minds thinking about business for good, and how meaningful branding can play its part in highlighting the noble, compelling parts of these ventures.

After an arduous selection process, Deep Work, founded by Till Westermann was selected.  

Deep Work’s mission is to provide 1 billion people with the tools and skills to master their thoughts, emotions, and actions.

‍

In a world facing a mental health crisis, and an unprecedented need for emotional intelligence, personal resilience, and authentic leadership, we wanted to champion a brand providing regulated, vetted, tools and frameworks to explore well-being - starting with young leaders.

‍

The design challenge here is to create a lifestyle brand, that positions therapy and coaching as an integral part of an aspirational life for late Gen Z/ young Millennial founders in Berlin.

IMPORTANTLY - we’re building this in public.

‍

So if you’re interested in branding, or launching businesses, over the next couple of months, you’ll be able to get some really cool insights into a branding journey, and even cast your vote in selecting the creative direction, logo, and color palette (among other things).

‍

And Now, let’s create!

‍

Congratulations Till and Deep Work.

‍