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How (not) to kill a designer. 

Get the most out of any creative team.

Founders building things. Read this.

How to source your inspiration.

March 31, 2023

Would you pay $150 for a box of cookies?

Last Crumb transforms luxury cookies into a viral unboxing experience, turning every bite into a shareable moment of indulgence.

January 23, 2023

What the f*ck is ChatGPT?

ChatGPT is an innovative tool with vast potential, but the true power lies in creating original content that stands out in an increasingly automated world—proceed with caution, as creativity might just become the ultimate differentiator.

May 5, 2023

Related diversification will help your brand thrive. Elite-level product design will cement it to the top.

Dyson's release of the Dyson Zone, a futuristic pair of headphones with air filtration, shows the brand’s fearless approach to innovation, proving that agility and bold design can disrupt even the most saturated markets—even if the public isn't immediately on board.

December 5, 2022

The curious case of grandfluencers.

How being yourself is the ultimate influencer positioning.

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