The Artchive
Our Articles
January 15, 2025
THE FREE BRANDING MOVEMENT WINNER
The Free Branding Movement Winner is announced.
How (not) to kill a designer.
Get the most out of any creative team.
Cars for Roads, Brands for Outcomes.
Brands selling products online should NOT have e-commerce sites…
What is a fair amount of revisions in a creative contract?
Revisions are a hot topic in branding.
March 31, 2023
Would you pay $150 for a box of cookies?
Last Crumb transforms luxury cookies into a viral unboxing experience, turning every bite into a shareable moment of indulgence.
December 5, 2022
The curious case of grandfluencers.
How being yourself is the ultimate influencer positioning.
March 3, 2023
The Happiest App in the World's Billion-dollar Marketing Strategy.
Calm's billion-dollar success stems from combining wellness-focused branding, SEO-driven content, strategic mobile app advertising, and celebrity partnerships to dominate the mental health space.
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