The Artchive
Our Articles
How (not) to kill a designer.
Get the most out of any creative team.
Founders building things. Read this.
How to source your inspiration.
Related diversification will help your brand thrive. Elite-level product design will cement it to the top.
Dyson's release of the Dyson Zone, a futuristic pair of headphones with air filtration, shows the brand’s fearless approach to innovation, proving that agility and bold design can disrupt even the most saturated markets—even if the public isn't immediately on board.
The curious case of grandfluencers.
How being yourself is the ultimate influencer positioning.
The Happiest App in the World's Billion-dollar Marketing Strategy.
Calm's billion-dollar success stems from combining wellness-focused branding, SEO-driven content, strategic mobile app advertising, and celebrity partnerships to dominate the mental health space.
What the f*ck is ChatGPT?
ChatGPT is an innovative tool with vast potential, but the true power lies in creating original content that stands out in an increasingly automated world—proceed with caution, as creativity might just become the ultimate differentiator.
We need to disrupt global Branding
Global brands succeed today by adapting to local cultures, celebrating native talent, and balancing global identity with regional authenticity.
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