The Artchive
Our Articles
How (not) to kill a designer.
Get the most out of any creative team.
Founders building things. Read this.
How to source your inspiration.
What should a (basic/good/very good) visual identity include?
Get the visuals behind your brand popping like popcorn in microwaves.
What kind of people build good brands?
Assembling a team to build a brand is like assembling the Avengers.
January 23, 2023
What the f*ck is ChatGPT?
ChatGPT is an innovative tool with vast potential, but the true power lies in creating original content that stands out in an increasingly automated world—proceed with caution, as creativity might just become the ultimate differentiator.
November 3, 2022
We need to disrupt global Branding
Global brands succeed today by adapting to local cultures, celebrating native talent, and balancing global identity with regional authenticity.
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