Your Brand = Wrong Place + Wrong Time

Here’s why you don’t need the product we sell right now. 
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Brands need to pick the time they embark on creating Visual IDs wisely. 
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All babies need pacifiers when they’re between the ages of 3 to 4 weeks old. And while some founders (like me),  might be massive babies (unlike me, I’m amazing), the time you’ll need a visual identity varies depending on the type of business you have. 
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For some businesses, Visual IDs follow the business plan, and for others, you might be deep into proof of concept before branding makes sense. 
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As a rule of thumb, don’t waste your time and money on branding at the idea stage. You’re not there yet. For everything else:

Idea Stage:
Noone
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Post Business Plan, Pre-Launch:
‍Retailers, Restaurants, CPG, Software, E-Commerce brands, Hospitality and Lifestyle brands
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Post-Launch, closer to Proof of Concept:
‍Startups with Minimum Viable Products (MVPs), Prototype or Concept Testing businesses, Consultants, Freelancers, Small B2Bs (arguably) ‍

Post-Proof of Concept:
Your Brand = Wrong Place + Wrong Time

Does that make sense? Let me, Oliver, or Oli, know in the comments or a strongly worded email (hello@mused.design). 

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The Free Branding Movement is a fund sponsored by Mused that selects one brand, based on the merit of its core mission and founding team, for a full visual identity, free of charge. You can find registration details here.