Your Brand = Wrong Place + Wrong Time
Here’s why you don’t need the product we sell right now.
Brands need to pick the time they embark on creating Visual IDs wisely.
All babies need pacifiers when they’re between the ages of 3 to 4 weeks old. And while some founders (like me), might be massive babies (unlike me, I’m amazing), the time you’ll need a visual identity varies depending on the type of business you have.
For some businesses, Visual IDs follow the business plan, and for others, you might be deep into proof of concept before branding makes sense.
As a rule of thumb, don’t waste your time and money on branding at the idea stage. You’re not there yet. For everything else:
Idea Stage:
Noone
Post Business Plan, Pre-Launch:
Retailers, Restaurants, CPG, Software, E-Commerce brands, Hospitality and Lifestyle brands
Post-Launch, closer to Proof of Concept:
Startups with Minimum Viable Products (MVPs), Prototype or Concept Testing businesses, Consultants, Freelancers, Small B2Bs (arguably)
Post-Proof of Concept:
Your Brand = Wrong Place + Wrong Time
Does that make sense? Let me, Oliver, or Oli, know in the comments or a strongly worded email (hello@mused.design).
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The Free Branding Movement is a fund sponsored by Mused that selects one brand, based on the merit of its core mission and founding team, for a full visual identity, free of charge. You can find registration details here.