The Artchive
Our Articles
January 15, 2025
THE FREE BRANDING MOVEMENT WINNER
The Free Branding Movement Winner is announced.
How (not) to kill a designer.
Get the most out of any creative team.
March 3, 2023
The Happiest App in the World's Billion-dollar Marketing Strategy.
Calm's billion-dollar success stems from combining wellness-focused branding, SEO-driven content, strategic mobile app advertising, and celebrity partnerships to dominate the mental health space.
November 8, 2022
In 2023, Global Perspectives will expand Design Horizons
Globalization and e-commerce are pushing companies to build diverse, remote teams that collaborate globally, driving innovation and creating products for international markets.
February 28, 2023
How Calm went from a meditation timer to the happiest app in the world.
Inspired by a personal journey with mindfulness after failure, to the world's first mental health unicorn.
Your Brand = Wrong Place + Wrong Time
Here’s why you don’t need the product we sell right now.