In 2023, Global Perspectives will expand Design Horizons

Hey, you. Globalisation is thriving and so is the worldwide e-market. This is making way for seismic shifts in the way companies are willing to collaborate, design and sell products. In this new environment, there is an opportunity to build truly global teams to reach consumers worldwide. Here is how:

International Customers

In 2020, millions of shoppers discovered the convenience of e-commerce, with 75% of consumers stating they will never go back to traditional retailing.

Smart companies are seeing this shift to digital transactions as an opportunity to conquer foreign markets. With $5.5 trillion in sales worldwide forecast by 2023 and 33% of online shoppers claiming they buy from online retailers abroad, it is no wonder why.

Worldwide Teams, Connected Remotely

During the latter stages of 2021, I tuned into work via Slack from Madrid, Lisbon, London and Buenos Aires. You couldn't do that 3 years ago. Our company consulted brands via Teams from the UK, Germany, Australia, US and Canada. For the very first time, the importance of the physical dimension of our work was lifted.

Through the same apps most of us have been using since early 2020 we have learnt how to connect, network, collaborate, pitch, negotiate, make critical business decisions, brainstorm, provide feedback and onboard employees remotely. If anything, digital transformation is about people. This will revolutionise the design space. Our bet?

Expanded Design Horizons

These perspectives will expand design horizons and shape the products of tomorrow. The old school way was to rely on narrow standardisations of product and assumptive demand. Now, through native perspectives, you can research markets from within and truly empathise with your end-user. Click here to see how we are disrupting global branding. You too can collaborate with local designers, creators, consultants and business developers at unprecedented ease.

And as it turns out, this will result in better products. A study from Scientific American titled “How Diversity Makes Us Smarter” found that socially diverse groups are more innovative than homogenous groups. Collaborators from all walks of life will yield unique solutions.

Join the Revolution

As in any technological revolution, there will be winners and losers. On balance, everyone will come out ahead but some won't be able to cope. To thrive, we have chosen to grow our global team to increase your global sales. Open your business (and your mind) up to a global future.