The Artchive
Our Articles
Would you pay $150 for a box of cookies?
Last Crumb transforms luxury cookies into a viral unboxing experience, turning every bite into a shareable moment of indulgence.
What the f*ck is ChatGPT?
ChatGPT is an innovative tool with vast potential, but the true power lies in creating original content that stands out in an increasingly automated world—proceed with caution, as creativity might just become the ultimate differentiator.
We need to disrupt global Branding
Global brands succeed today by adapting to local cultures, celebrating native talent, and balancing global identity with regional authenticity.
Villains are made, not born. Will Zeacon change the social media game?
Zeacon is revolutionizing social media with real-time editing, ad-free content, and unmatched data transparency, empowering creators and consumers alike to connect on a more authentic level.
How Nude Project used branded content to create the fastest-growing brand in Spanish fashion.
Nude Project nails the art of branded content by turning their rise to fame into a story that’s cheeky, human, and aspirational—selling not just clothes, but a lifestyle you can’t help but want to be part of.
The curious case of grandfluencers.
How being yourself is the ultimate influencer positioning.
The Happiest App in the World's Billion-dollar Marketing Strategy.
Calm's billion-dollar success stems from combining wellness-focused branding, SEO-driven content, strategic mobile app advertising, and celebrity partnerships to dominate the mental health space.
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