Founders building things. Read this.
Over the next 30 days, in shameless efforts to promote The Free Branding Movement, I will be sharing some applicable tips about how to source your inspiration.
In a world where brands are easier to create than ever before, the road to designing brands that stand out, and that consumers buy from, is getting harder (and more expensive) each day.
These nuggets of content are a direct response to technical/strategic questions from clients, prospects, and questions we’ve had ourselves over Mused’s lifespan. They all relate to building beautiful (and applicable) brands while respecting the level of budget startups and SMEs can bring to the table - our bread and butter.
Things like:
- 1. How do I tell a designer what I want, without using the word “dynamic”?
- 11. Am I ready to invest in branding? The answer is probably no.
- 111. Where do I find the best creative talent, before it’s overpriced?
- 1v. Why asking a designer for a “quick logo” is akin to asking you for a “quick call”.
v. What to search for, expect, and avoid when sourcing creative partnerships.
Some of the knowledge in this content is the same knowledge that has helped us design challenger brands all over the world in hypercompetitive, F&B, fashion, beauty, and luxury goods spaces.
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The Free Branding Movement is a fund sponsored by Mused that selects one brand, based on the merit of its core mission and founding team, for a full visual identity, free of charge. You can find registration details here.
