Genuine Social Media Trends to Pioneer in 2023
Hey, you. In today’s attention economy, consumer focus is divided across a multitude of platforms with millions of videos, stories and calls to action refreshed hourly.
When it comes to social media, smart companies are pitching tent at the first half of the innovation adoption cycle, creating brand lovers out of early adopters and targeting the early majority.
On average, your customers are spending 2 hours and 25 minutes per day on socials. But, where will they be in 2023?
Below are genuine social media trends to pioneer in 2023.
But before we dive in, remember, social media solutions aren't universal. They’re flexible. If you look closely, you may be surprised at how these trends are being applied in the most unexpected ways.
Time is ticking on Tik Tok
Users in the U.S. are spending on average 38 minutes per day scrolling TikTok. Once renowned as an app where teenagers flocked to lip sync and dance, Tik Tok’s demographic is drastically changing as it takes over the social media app race.
2.3 billion dollars were spent on the platform in 2021.
In retaliation, Tik Tok is adapting to its growing audience by making headway in the paid social landscape. Brands are discovering the viability of TikTok for advertising in a variety of sectors, with #cryptok and #fintok gaining serious traction among millennial audiences.
Future facing brands are using Tik Tok to capture and educate younger audiences, even if they are not buyer personas, yet. Why? The opportunity is there for the taking - 1 billion users, the majority of whom are under 30.
A 2022 study by Credit Karma shows 52% of Gen Z are seeking financial advice about personal finance on TikTok. Not Google. Does this ring alarm bells for your SEO strategy?
Some venture capital firms are seeing this generational shift and seizing the day. Through bite-sized educational content, these firms are democratising industry knowledge for the next generation of founders and investors.
We can't wait to see how your brand can put a ding in the digital universe.
Platforms for Niche (PFN)
Victims of their own success, the big five (Instagram, YouTube, Meta, LinkedIn and Twitter) have reached saturation point.
Consumers have grown niche-savvy and are more careful with how they schedule their digital lives. The soullessness of content en masse has made way for Platforms For Niche (PFNs).
PFNs focus on one subcommunity at a time, with alternatives for a plethora of passions and pastimes. Gaming (Twitch), design (Dribble), running (athlinks), craft beer (Untappd)…You name it. Platforms for niche offer tailored content, which is created and shared by millions of users with the same interest.
Here, marketers can reach specific target groups and face less competition to captivate the right audience. PFN marketing strategies lead to higher organic growth and the costs for advertising space is reduced, at least for now.
A great example of a PFN is Twitch, a streaming platform focused on esports events and video games. Brands like Nike and Nissan are already shooting their shot on the platform, as it is notorious for reaching the challenging demographic of men aged 18-34.
Engagement is out, interactivity is in
We can blame Tik Tok for this one.
By 2023, commenting, liking and sharing will be an ancient ritual in digital culture. Brands who once longed for engagement, will be chasing the heels of interactive content to connect with their audience in real time.
Airbnb, Spotify, Audi…are all programming interactivity into their apps because it demonstrably boosts customer engagement and conversion rates. For those on a smaller budget, there are interactive presets on Instagram and Tik Tok available today.
If you want to connect with your followers in new and interesting ways, you can test these out:
- Live-stream video with reaction emojis and stickers
- Images with polls, quizzes and interview questions
- Swipe widgets that measure likeability
Innovate in 2023
If you want something new, you have to stop doing something old.
Tik Tok, Platforms for Niche and Interactive Marketing may help your brand pioneer in 2023.
We can't wait to see how your brand can put a ding in the digital universe.
